⁺Sales and marketing

This section contains tips and advice on a range of sales and marketing issues.

A customer satisfaction survey

Knowledge is power when it comes to customer satisfaction.

Benchmarking and competitor analysis

Conducting a competitive analysis.

Encourage customer complaints

Turn complaints into outstanding service.

Keep your sales force selling

Do your sales staff spend more time on admin than sales?

When the customer is not right

Sometimes you have to fire a bad customer.

Your customers' experience

Your customers won’t always tell you when they’re unhappy.

17 May 2019

CBI calls for UK firms to 'improve people management practices'

A report published by the Confederation of British Industry (CBI) has suggested that UK businesses could potentially add up to £110 billion to the UK economy by 'improving their people management practices'.

23 Apr 2019

Making Tax Digital for VAT: answering the key questions

Providing answers to a handful of your key MTD for VAT questions.

Accessibility links

+Sales and marketing

CBI calls for UK firms to 'improve people management practices'

Making Tax Digital for VAT: answering the key questions

⁺Sales and marketing