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⁺Sales and marketing

This section contains tips and advice on a range of sales and marketing issues.

A customer satisfaction survey

Knowledge is power when it comes to customer satisfaction.

A networking strategy

Effective networking checklist.

A 16 point marketing plan

Simple tips for effective marketing.

Benchmarking and competitor analysis

Conducting a competitive analysis.

Encourage customer complaints

Turn complaints into outstanding service.

Keep your sales force selling

Do your sales staff spend more time on admin than sales?

Marketing versus selling

Know what your customers want.

When the customer is not right

Sometimes you have to fire a bad customer.

Your customers' experience

Your customers won’t always tell you when they’re unhappy.

22 Mar 2019

Data reveals 84,000 people fell victim to bank payment scams in 2018

Trade association UK Finance has revealed that more than 84,000 bank customers fell victim to so-called bank payment scams in 2018.

25 Feb 2019

Considering the rise in popularity of flexible working

Taking a look at the flexible working application process.