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⁺Sales and marketing

This section contains tips and advice on a range of sales and marketing issues.

A customer satisfaction survey

Knowledge is power when it comes to customer satisfaction.

A networking strategy

Effective networking checklist.

A 16 point marketing plan

Simple tips for effective marketing.

Benchmarking and competitor analysis

Conducting a competitive analysis.

Encourage customer complaints

Turn complaints into outstanding service.

Keep your sales force selling

Do your sales staff spend more time on admin than sales?

Marketing versus selling

Know what your customers want.

When the customer is not right

Sometimes you have to fire a bad customer.

Your customers' experience

Your customers won’t always tell you when they’re unhappy.

12 Aug 2020

UK economy falls into recession for first time in 11 years

Lockdown measures introduced as a result of the coronavirus (COVID-19) pandemic have pushed the UK economy into recession, data published by the Office for National Statistics (ONS) has revealed.

28 Jul 2020

Extending Making Tax Digital

Taking a look at the extension of Making Tax Digital to other taxes.