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⁺Sales and marketing

This section contains tips and advice on a range of sales and marketing issues.

A customer satisfaction survey

Knowledge is power when it comes to customer satisfaction.

A networking strategy

Effective networking checklist.

A 16 point marketing plan

Simple tips for effective marketing.

Benchmarking and competitor analysis

Conducting a competitive analysis.

Encourage customer complaints

Turn complaints into outstanding service.

Keep your sales force selling

Do your sales staff spend more time on admin than sales?

Marketing versus selling

Know what your customers want.

When the customer is not right

Sometimes you have to fire a bad customer.

Your customers' experience

Your customers won’t always tell you when they’re unhappy.

22 Oct 2020

IoD outlines reforms to Prompt Payment Code

The Institute of Directors (IoD) has outlined reforms to the Prompt Payment Code.

21 Sep 2020

Who can claim the Job Retention Bonus?

Taking a look at the Job Retention Bonus.